Simba & Good — Better care for the pets we love, and the ones who need it

The app

Seasons

A pet lifecycle app that knows your pet's breed and age, and guides you through what matters at each stage — vaccinations, nutrition, health checks, and the milestones in between.

Explore Seasons →

The storefront

Shop for Good

Practical, beautifully made digital guides and templates for every stage of your pet's life — instant downloads, and every purchase helps fund animal welfare.

Visit the shop →

The agency

For Brands

Marketing, product & design, and provider-neutral AI — built for the pet industry. Fixed monthly scope, no surprise invoices.

See our services →

The mission

Everyday work that gives back.

Simba & Good exists to make caring for pets easier — and to turn healthy products and businesses into real support for the animals who have no one. Rescue, veterinary care, and rehoming for strays and shelter animals. Every part of what we build funds giving from day one, and it grows from there.

🐾 Openly reported, every year.

Read our full welfare plan →

70%

is our goal for the share of profits going to animal welfare, over time.

Simba, a Bichon Frise and the heart of Simba & Good

Our story

It started with a small white dog named Simba.

Simba is my Bichon Frise — healthy, spoiled, and the reason this company exists. Caring for him well meant staying on top of a hundred small things at the right time, and it made me wonder why that was so hard. It also made the gap impossible to ignore: the strays and rescues with no one keeping track of any of it. Simba & Good is the answer to both — better care for the pets we love, and real support for the ones still waiting for someone.

Pick where you'd like to start.

Whether you're here for your own pet, a gift, or your business — there's a place for you.

Seasons app Shop for Good For brands