We're not going to pretend a brand-new company can give away most of its profits on day one. So here's the honest version — what we commit to now, and the future we're building toward.
Three phases, each one giving more than the last — and every step reported publicly.
A fixed slice of everything we earn goes to animal welfare from launch — before we ever turn a profit.
As the business becomes sustainable, we increase what we give — and publish exactly how much.
The destination: the large majority of what we make going straight to animals who need it.
Helping shelters get animals healthy, seen, and adopted.
Treatment for animals who'd otherwise go without.
Sterilisation, feeding, and care for animals with no one.
Backing the people already doing the hard work on the ground.
Every year we'll publish what we earned, what we gave, and where it went. A giving pledge you can't check isn't a pledge — so ours will always be in the open.
Every membership moves us one step closer to the dream.
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