Legal

Privacy Policy

Last updated: [EFFECTIVE DATE]

Template notice: This is a starting draft. Have it reviewed by a lawyer familiar with Thailand's PDPA, the EU/UK GDPR, and Apple's App Store requirements, and fill in every [BRACKETED] field before publishing.

This policy explains how [LEGAL ENTITY NAME] ("Simba & Good", "we", "us") collects, uses, and protects your information when you use our website and mobile app (together, the "Service").

Information we collect

Account information — such as your name and email, or the identifier provided when you sign in with Apple.
Pet profiles — details you add about your pet, such as breed, date of birth, weight, and care records.
Subscription information — your plan and status. Payments are processed by Apple; we do not receive or store your card details.
Waitlist information — your email address if you sign up for early access.
Usage information — basic, privacy-respecting analytics about how the Service is used.

How we use your information

To provide the Service — generating your pet's care plan, reminders, and records.
To manage your subscription and account.
To contact you about the Service and, if you opted in, early access.
To improve the Service.

Relevant offers

If you choose to turn on relevant partner offers, we may show you offers matched to your pet's life stage. We do not sell your personal information, and partners do not receive data that identifies you. This feature is off unless you enable it, and you can turn it off at any time.

Legal basis and consent

Where the GDPR or Thailand's PDPA applies, we process your information on the basis of your consent, the performance of our contract with you, and our legitimate interests in operating the Service. You may withdraw consent at any time.

Sharing

We share information only with service providers who help us run the Service — for example Apple (sign-in, payments), RevenueCat (subscription management), and our email and hosting providers — under agreements that protect your data. We do not sell your personal information.

Data retention

We keep your information for as long as your account is active or as needed to provide the Service, then delete or anonymise it, unless a longer period is required by law.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or export your information, and to object to or restrict certain processing. To exercise these rights, contact us at [PRIVACY EMAIL].

Security

We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, however.

International transfers

Your information may be processed in countries other than your own. Where required, we put appropriate safeguards in place for such transfers.

Children

The Service is intended for adults and is not directed at children under [AGE]. We do not knowingly collect information from children.

Changes

We may update this policy from time to time. We will post the updated version here and change the date above.

Contact

Questions about this policy or your data: [PRIVACY EMAIL], [LEGAL ENTITY NAME], [REGISTERED ADDRESS].