Privacy Policy

Last updated: 24 August 2026

This Privacy Policy explains how Simba & Good ("Simba & Good", "we", "us", or "our") collects, uses, and protects information when you interact with our website, the Seasons mobile application, Shop for Good, For Brands, and related services (together, the "Services").

Simba & Good is currently in the process of being incorporated in Singapore. Once incorporated, this policy will be updated with our full legal entity name and registered details.

We are building Simba & Good around pets, not around collecting information about people. We aim to keep the personal information we collect about pet owners to a minimum and primarily collect information needed to provide our Services.

Information we collect

Information about you

Depending on how you use our Services, we may collect:

• Your name or preferred name.
• Your email address.
• Your phone number, if you choose to provide it.
• Account and sign-in information, including information provided through Sign in with Apple.
• Subscription information, such as your plan and subscription status.
• Information you provide when contacting us or requesting support.
• Marketing or waitlist information, such as your email address if you sign up for updates.

Pet information

Seasons is designed around your pet. You may choose to provide information such as:

• Pet name.
• Species.
• Breed.
• Sex.
• Date of birth or approximate age.
• Weight.
• Photos.
• Life stage.
• Vaccination information.
• Allergies.
• Medications.
• Health information.
• Dietary information.
• Behavioural information.
• Activity and care information.
• Other information you choose to provide about your pet.

Shop for Good

If you purchase something through Shop for Good, we may collect information necessary to process and fulfil your order, including:

• Name.
• Email address.
• Delivery and billing information.
• Order and product details.
• Delivery information.
• Returns, refunds, and customer-support information.

Payments may be processed by third-party payment providers. We do not intend to store your full payment card details unless expressly stated at the time of purchase.

For Brands

For Brands is Simba & Good's agency and business-services offering. If you contact us or work with us as a brand, business, agency, or other organisation, we may collect limited professional information such as:

• Your name.
• Job title or role.
• Company or organisation name.
• Business email address.
• Business phone number.
• Project, campaign, or partnership information.
• Commercial and billing information.
• Communications and correspondence.

Information collected automatically

When you visit our website or use our Services, we may automatically collect limited technical and usage information, such as:

• IP address.
• Device type.
• Operating system.
• Browser type.
• App version.
• Device identifiers.
• Approximate location derived from technical information.
• Pages or screens visited.
• Features used.
• Crash and diagnostic information.
• Basic usage and analytics information.

How we use your information

We may use information we collect to:

• Provide, operate, and maintain Seasons.
• Create and manage your pet profiles.
• Personalise your experience and your pet's care information.
• Provide reminders, records, recommendations, and other features.
• Process and fulfil Shop for Good orders.
• Process subscriptions and payments.
• Provide customer support.
• Respond to enquiries and business opportunities.
• Provide services to brand and agency clients.
• Send service-related communications.
• Send marketing communications where permitted and where you have opted in when required.
• Improve existing products and develop new features.
• Understand how our Services are used.
• Maintain the security and integrity of our Services.
• Detect and prevent fraud, abuse, or misuse.
• Comply with applicable laws and legal obligations.
• Protect our rights, users, and business.

Pet health information

Seasons may allow you to record or receive information relating to your pet's health, including symptoms, medications, vaccinations, allergies, conditions, veterinary visits, and other health-related information.

Artificial intelligence

Some Seasons features may use artificial intelligence, machine learning, or automated systems to provide recommendations, summaries, reminders, explanations, or other content.

Where these technologies are used, information may be processed by third-party technology providers that support those features. We aim to provide only the information reasonably necessary for the relevant feature.

AI-generated information may be inaccurate, incomplete, outdated, or unsuitable for your particular pet. AI-generated information should not be treated as veterinary diagnosis or professional veterinary advice.

Relevant partner offers

We may offer an optional feature that allows you to receive relevant offers, products, or recommendations from partner brands based on information about your pet, such as its species, breed, age, or life stage.

This feature is optional and will only operate as described to you at the time you enable it. You may turn it off at any time.

We do not sell your personal information. Where partner offers are provided, we aim to provide partners with only the information reasonably necessary to facilitate the relevant experience and do not provide partners with personal information that directly identifies you unless you have expressly agreed to it or it is otherwise permitted by law.

Subscriptions

Paid Seasons subscriptions may be offered through Apple's App Store. Apple processes payments and manages your Apple account and payment credentials. Simba & Good does not receive or store your full payment card details.

We may use subscription-management providers such as RevenueCat to manage subscription status and entitlements. These providers may receive information necessary to determine and manage your subscription.

Cookies and similar technologies

Our website and applications may use cookies, software development kits, analytics tools, pixels, and similar technologies.

These technologies may help us to:

• Operate our Services.
• Remember preferences.
• Understand usage.
• Improve performance and user experience.
• Diagnose technical problems.
• Measure the effectiveness of features and communications.

Sharing your information

We may share information with trusted service providers that help us operate our Services, including providers of:

• Cloud hosting and infrastructure.
• Authentication and account services.
• Subscription management.
• Payment processing.
• Email and communications.
• Analytics and diagnostics.
• Customer support.
• AI and machine-learning services.
• Shop for Good fulfilment and delivery.
• Security and fraud prevention.

We may also disclose information where required by law, regulation, court order, or government authority, or where reasonably necessary to protect the rights, safety, property, or security of Simba & Good, our users, or others.

We do not sell your personal information.

Third-party services

Our Services may contain links to or integrations with third-party services. These third parties may have their own privacy policies and terms. We are not responsible for the privacy practices or security of third-party services.

International transfers

Some of our service providers may operate outside Singapore or outside your country of residence. Your information may therefore be processed or stored internationally.

Where required by applicable law, we will take reasonable steps to ensure that personal information transferred internationally receives an appropriate level of protection.

Data retention

We retain information for as long as reasonably necessary to provide our Services, maintain your account, fulfil transactions, provide customer support, meet legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

When information is no longer reasonably required, we will take reasonable steps to delete, anonymise, or otherwise dispose of it.

Security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

Your rights

Depending on where you live and which laws apply to you, you may have rights to access, correct, delete, export, or restrict certain uses of your personal information, and to withdraw consent for certain processing.

To exercise applicable rights or ask questions about your information, contact us at privacy@simbaandgood.com.

Where you withdraw consent, we may no longer be able to provide certain features or Services that depend on that information. We may also retain or continue processing information where permitted or required by law.

Marketing communications

If you choose to receive marketing communications, we may send you information about Simba & Good, Seasons, Shop for Good, new features, products, promotions, events, partnerships, and relevant pet-related content.

You can unsubscribe from marketing communications at any time using the unsubscribe mechanism provided in the communication.

We may continue to send essential service-related communications, including account, security, subscription, transaction, or order notifications.

Children

Our Services are intended for adults and are not directed specifically at children. We do not knowingly collect personal information from children without appropriate authorisation.

If you believe that a child has provided personal information to us without appropriate consent, please contact us.

Changes to this policy

We may update this Privacy Policy from time to time as our Services develop, our practices change, or applicable laws change.

We will post the updated version on this page and update the "Last updated" date above. Where appropriate, we may also notify you through the Services or by email.

Contact

Questions about this Privacy Policy or your personal information:

Simba & Good
Singapore
privacy@simbaandgood.com

Once Simba & Good is incorporated, this section will be updated with our full legal entity name and registered address.