Why we're building Simba & Good

Simba is a Bichon Frise, and the reason this company exists. Caring for him well meant staying on top of a hundred small things at the right time — and it made us wonder why that was so hard, and why more of what pet owners already spend couldn’t help the animals who have no one.

Care that grows up with them

A puppy, an adult, and a senior dog need completely different things — and a Great Dane ages nothing like a Chihuahua. Simba & Good learns your dog’s breed and age and tells you what matters at each stage, so you’re never guessing.

Doing good, built in

Every membership helps fund rescue, veterinary care, and rehoming. The dream is to give away the large majority of our profits to animal welfare — and to show, in the open, exactly how we get there.

This is the first of many notes. More soon.